Our story
Inspired to become better people
Avelis was born from a simple but powerful belief: when people understand themselves more deeply, they can transform the way they live, lead, and connect with others.
Fernanda Guimaraes
Founder & Lead Coach, Avelis Institute
The founder
Fernanda Guimaraes
Avelis was created to be a place where personal growth feels human, purposeful, and lasting. Through emotional intelligence, meaningful reflection, and practical tools, we help people recognize what may be holding them back, strengthen their relationships, build confidence, and move forward with greater clarity.
Because transformation is not about becoming someone else. It is about discovering what is already within you—and learning how to use it to create a life, career, and relationships that truly reflect who you want to become.
Professional stress can affect relationships. Relationship difficulties can influence emotional well-being. Low self-awareness can affect leadership. Poor boundaries can influence family life, performance, confidence, and decision-making. For this reason, our approach considers the interconnected dimensions of a person's life while maintaining focus on the goals that brought them to Avelis. We help clients explore areas such as: Emotional Well-Being • Relationships • Family • Career • Leadership • Personal Development • Communication • Purpose & Direction • Lifestyle • Financial Behaviors • Contribution & Legacy
Our Philosophy
We believe people grow most effectively when they feel seen, respected, challenged, and supported. That is why the Avelis experience combines professional structure with genuine human connection. We do not approach individuals as problems that need to be fixed. We help them recognize their existing strengths, understand what may be limiting their progress, develop new capabilities, and intentionally build what comes next. Every Avelis experience is designed around one principle: Awareness creates possibility. Intentional action creates change. Consistency transforms change into a way of life.
"The ultimate goal of Avelis is not dependence on coaching—it is greater capacity for self-leadership. Individuals learn to integrate new emotional and behavioral skills into their relationships, careers, leadership, personal goals, and everyday decisions. Growth becomes something they know how to continue. Outcome: Greater confidence, healthier relationships, stronger self-leadership, and sustainable personal and professional development."
— Fernanda Guimaraes
What we stand for
The Whole-Person Perspective
At Avelis, we recognize that no area of life exists completely independently.
Professional stress can affect relationships. Relationship difficulties can influence emotional well-being. Low self-awareness can affect leadership. Poor boundaries can influence family life, performance, confidence, and decision-making.
For this reason, our approach considers the interconnected dimensions of a person's life while maintaining focus on the goals that brought them to Avelis.
We help clients explore areas such as:
The objective is not to achieve perfection in every area.
It is to create awareness, alignment, and intentional growth so that progress in one area strengthens—not compromises—the others.
Ready to Work Together?
Whether you're an individual seeking transformation or an organization ready to invest in your people, we'd love to start the conversation.
Contact Us